The multimedia mobile personalization system would have a remote control that recognizes the viewer's RFID tag closest to the PVR. The remote control identifies and notifies the multimedia device through the RFID chip in the person's clothing or body to tailor the media content to their preferences.
and here's how Alex Jones sees this:
They want to create a society of outcasts who refuse to take the chip and then can be demonized and blamed for society's ills.
They are relying on peer pressure to push part of the agenda through. Clubs across Europe are already chipping people to enter VIP areas.
incidentally, They Live is looping on my computer today