Monday, 28 September 2009
Good marketing tells you what you didn't know about a product that you may very well be interested in, and the product itself should deliver on the promises implicit in the advertisement. Good social marketing invites you back, and makes it easy for you to share the message with others, involving not just immediate customers, but also effective repeaters of your core brand message. If the internet is an extension of one's nervous system, then we're all sharing a portion of our neural networks. Memetics is the approach of applying all of the above to deeply root one's brand into an ongoing cultural discourse.