"But as SEOs have tested their strategies and written about them publicly, the search engines have adapted. Today, most search engines are chasing Google. And many of them are trying to implement Google-like search policies. Still, they’re not all the same. Google still emphasizes link analysis factors more than meta tags. And there is good evidence that Bing emphasizes to a certain degree the meta tags. Google is also big on keywords in URLs and on-page content. Yahoo! seems to approve of almost any link whereas Google is much more discriminating."
Friday, 9 October 2009