"‘OSO’ – or ‘Online Social Optimization’ – which encompasses three interrelated fields, online reputation management or ORM, search engine optimization or SEO, and social media optimization or SMO. The principle is simple – each of these three fields overlaps the next, and by approaching each situation through a holistic, top-down view rather than the more narrow adherence to one methodology over another, a more successful organic structure can be built for longer-lasting results and greater communicative reach throughout society. Using lifestream technologies online is one of the trends I predicted early on, and the development of these mashups of social networks, social media, and status update trackers has exploded over the last few months."
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