Saturday, 2 January 2010
"The web presents us with the largest accumulation of knowledge and information within recorded history. The mass and complexity of this information makes it very difficult to accurately model what is happening in a way that allows us to anticipate the results of publishing new content. Early attempts at managing this complexity rely on “authority” measures such as page rank to filter out information leaving a more reasonably sized subset to analyze. While efficient and useful for displaying relevant results to users this authority measure does nothing to help us understand features of a publication’s content that enhance its effectiveness in capturing the attention of web users. We are still faced with a large degree of uncertainty when trying to define what content will be successful."