"The biggest barrier to organizations being successful within The Social Ecosystem is simply the need for education. The lack of awareness, the lack of knowledge, is holding back many organizations. In chatting with organizations across the public and private sector I am constantly encountering confusion. People know the problems they are encountering. These are real, these are personal, and people struggle with them daily. However:* Organizations often do not understand that solutions exist for these problems. * Organizations often have the wrong information about the solutions that exist."
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