Monday, 15 November 2004


When people think of examples of a type or category of product, they think of a limited list (referred to as an evoked set). Any product included in an evoked set has mind share. For example, if you are concidering purchasing a college education, you have several thousand colleges to choose from. However your evoked set, those that you will consider, will probably be limited to about ten. Of these ten, the colleges that you are most familiar with will have the greatest proportion of your mind share.
here's a new drug:
A pill that helps you lose weight and quit smoking? That was amazing enough to capture headlines last week. But scientists say the experimental drug might be even more versatile, providing a new tool to help people stop abusing drugs and alcohol, too.

It’s called rimonabant, or Acomplia

Acomplia? as in AComplya

here's what it acts on:
Halting the brain's reward system...
Rimonabant’s versatility traces back to its effects on the brain’s reward system, circuitry that tells you to keep on doing something. Basically, it appears to help break the connection between an activity like smoking and the rewarding feeling it causes in the brain.

The body has its own marijuana-like substances called endocannabinoids, and they activate certain brain cells that in turn can lead to stimulation of the brain’s reward system. Pleasurable things like drinking alcohol are thought to activate a feeling of reward by acting through the endocannabinoid system.


Propaganda can be classified according to the source. White propaganda comes from an openly identified source. Black propaganda pretends to be from a friendly source, but is actually from an adversary. Gray propaganda pretends to be from a neutral source, but comes from an adversary.

[turn off pleasure or we'll do it for you]

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