"Keyword research does not carry with it the same ambiguity about numbers that social media experts must struggle with, instead a comprehensive survey can be made of precisely what has been searched for and said about a given keyword in exhaustive detail. This research can provide a precise map within which your message can be placed. Information retrieval is a social issue, and the internet is a series of nested, interlocking file sharing networks. With the right search term research you can be sure you’re maximizing your exposure across the net. Our comprehensive brief may highlight opportunities for communication around your keyword. This process often shows areas of competition and trends that otherwise slip by unnoticed."
Friday, 23 October 2009